Similar to the way a librarian uses the Dewey Decimal System to categorize a book based on it’s subject matter, Google and other search engines read each page of your web site and categorize (index) them based on the information they find.
Which of the following statements is true?
Get highly ranked in Google and become famous!
Get famous then you will be highly ranked in Google!
Good SEO is good marketing:
- Identify your market
- Add keyword rich content to your site that will draw your market
- Get your site noticed and recommended using all practical means
SEO includes numerous minor adjustments to each major page of your web site to ensure it is properly indexed by Google and recognized as a quality source for something specific. Adjustments may include such things as writing unique and useful page titles, adding alt attributes to images, organizing the content of the page so it is easy for humans and robots to follow to name but a few.
Google sends out robots (also called spiders) to crawl (visit and read) each page of a web site. These spiders take note of many characteristics of each page. Google takes the data collected from your web site and using an algorithm decides what the page is about and how it should be categorized (that is: under what keywords will this page be found?).
In addition, Google takes into account how many other sites “recommend” your web site. A recommendation is a link from outside your domain to a page in your web site. The more quality backlinks you have the more important your web site becomes. How such links are structured and where they are placed has much to do with how well your web site does in the rankings.
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